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The BT21 characters were born back in late September 2017, when BTS joined LINE Friends’ Creators initiative, a project where the brand work with global artists on characters and product ideas. The boys spent a day sketching character ideas at a LINE Friends store, and a team of designers then helped turn rough sketches into more defined characters. There are eight characters in total: Tata, Mang, Chimmy, RJ, Koya, Cooky, Shooky, and Van. Each character reflects the members of BTS in different ways.